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4 Things You Can Do NOW to Improve Your Webinar Results

4 Things You Can Do NOW to Improve Your Webinar Results

March 1, 2018 @ 6:52 am
by walterbayliss
Webinars are amazing tools for presenting online and while some good experience may be the key to doing webinars like a master, there are some simple things you can do immediately to increase your results.

The 4 Immediate Webinar Boosters

Webinar Booster 1: Go live. The big focus on Facebook Live (tm) is for a very good reason. Facebook live engages people in a way that nothing else does, and what it means for webinar presenters is that you no longer have to worry about how many people you can get to register for your event, You can build huge communities in groups and pages on Facebook - and then use your webinar software to broadcast with Facebook live and immediately connect with them.
Live streaming your event into these circles is a massive win for the Webinar presenter. Gaining you big audiences and immediate reach.
(see our dedicated post on Webinars to Facebook Live)
Webinar JEO Webinar Software
Webinar Booster 2:
Don't let your webinar gather digital dust!
As soon as you have presented a webinar, turn it into an online asset by setting it as an evergreen webinar. You can have people signup and watch the event, ask questions via chat and prompt them to take action with timed buy buttons or links - You put all the work into making an awesome presentation, now get that work to pay you back over and over again. With one click, you can turn any webinar into an evergreen event, or you can use an existing video on Youtube or Vimeo and plug it straight in. Your webinars can be assets online that continue to bring results for you, LONG after the initial presentation is done.
Webinar Booster 3:
Run the event at several different times.

What?
How can I possibly do that?
Stay with me :)
When you have the right kind of Webinar Software, you can run the event over multiple times, without the need to be there (physically).
Similar to the above point, where we talk about what to do AFTER your event, What I mean is setting your event to run at a choice of times.
As in: to plan the event like that.
Make use of systems like Webinar JEO's HYBRID model, where you can have a recording of your event, scheduled to play at certain times, and still be there 'live' answering questions in the chat box. The benefits of this method of presenting are huge - but in the context of getting more 'bang for your buck' from the webinar, it's this.
More people see it.
Simple.
You can set the webinar to play at 10am and 8pm on three seperate days.
People get a choice of times - and CHOOSE when it suits them to show up. The system will even email reminders and put the dates in the calendar for your attendess - and make sure they GET TO the timeslot they have chosen. People are 87% more likely to show up to an event that they have chosen the time, as opposed to trying to shuffle their calendars.
We call this HYBRID in Webinar JEO and it alone has literally tripled our Webinar performance on it's own.
Webinar Booster 4:

Follow up like crazy.


It's true that the 'main event' is getting people to show up - but honestly, from the experience of thousands of events, most of the action happens with the replay and the follow up sequence.
What you want to do, is build in a really specific (and timed) follow up sequence.
I do that in the webinar software itself (Using Webinar Jeo for my own personal experience)
And that allows me to set emails to go out after the event (as well as before)
I typically set an email for 4 hours after - inviting people to come and view the replay.
With Webinar JEO the replay is immediately available and it's always on the same link or URL, so people can just register and watch immediately.
Then after that initial email, I set the system to send out at least daily for 3 days after the event, with at least TWO emails on 'closing day' if the event I am promoting has some built in scarcity. Follow up like crazy. You're leaving 80% of your results on the table if you aren't sending out emails to people, to bring them back.
Just as an 'out of interest' I do this on evergreen webinars (recorded webinars) as well. No matter WHEN the person registers to view - I send after the 4 hour mark and daily.
Automated follow up systems mean you never miss. (Love it!)
webinar-jeo-box-M
What can you do to improve your webinars?
Try Webinar Jeo:
Webinar Software that Includes Facebook Live, Unlimited Follow Ups, Live and Evergreen events, Advanced presentation tools and more.
Webinar Jeo Webinar Software (click Now)

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